By Ken Norton
8 min read • Jan 1, 2024
MOST POPULAR
Updated for 2024. There are lots of excellent books about product management and product leadership, but these are the 42 books I’d consider essential to any PM’s bookshelf.
Build: An Unorthodox Guide to Making Things Worth Making
By: Tony Fadell
Tony Fadell brought us the iPod and then went on to start Nest. But there were plenty of failures along the way. One of the best books by a product-minded entrepreneur I’ve ever read.
Amazon.com Bookshop.orgChatter: The Voice in Our Head, Why It Matters, and How to Harness It
By: Ethan Kross
Many product leaders I’ve coached struggle with a voice in their head that continuously judges them, telling them they’re not qualified or good enough for the job. This inner critic or saboteur can lead to imposter phenomenon. In this book, a leading psychologist looks at the science behind our inner voice and new research into how to harness it and improve your physical and mental health.
Amazon.com Bookshop.orgBy: Clayton Christensen
Christensen explores one of his approaches to combating the Innovator’s Dilemma: Jobs-To-Be-Done (JTBD).
Amazon.com Bookshop.orgBy: Teresa Torres
Teresa Torres is the best in the business at helping teams build products and services that their customers want. Here she shares her techniques for transforming your process into one of continuous discovery and learning.
Amazon.com Bookshop.orgBy: Ed Catmull
If you appreciated my essay 10x Not 10%, you’ll enjoy Catmull’s book about putting 10x into practice. He draws from the success – and failures – of Pixar to teach us how to lead creative teams.
Amazon.com Bookshop.orgBy: Geoffrey Moore
The classic technology marketing book. Moore was the first to evaluate the role of early adopters.
Amazon.com Bookshop.orgDifficult Conversations: How to Discuss What Matters Most
By: Douglas Stone, Bruce Patton, and Sheila Heen
The best-selling guide to having difficult conversations from the Harvard Negotiation Project. A helpful book to have on-hand.
Amazon.com Bookshop.orgBy: Steve Krug
This lighthearted book about user interface design is fun to read, and chock full of lessons for PMs.
Amazon.com Bookshop.orgEmpowered: Ordinary People, Extraordinary Products
By: Marty Cagan and Chris Jones
The sequel to Inspired, this book explores what the best product companies have in common. “Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.”
Amazon.com Bookshop.orgBy: Melissa Perri
Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer.
Amazon.com Bookshop.orgBy: David Allen
Soon after this book was published Allen attracted an almost cult-like following. The fundamental ideas remain sound. Product managers juggle hundreds of priorities, and this book will help you balance your time.
Amazon.com Bookshop.orgBy: Roger Fisher and William Ury
Product managers need to be master negotiators and there’s no better guide to negotiation than this classic.
Amazon.com Bookshop.orgBy: Andy Grove
This one only gets better with age. Although it’s only mentioned briefly, this is where Andy Grove first introduced OKRs to the world. His practical advice about meetings, especially the importance of 1-on-1s, inspired my own writing.
Amazon.com Bookshop.orgBy: Darrell Huff
Product managers need a solid foundation in statistics to be metrics-driven. This classic book is a lively and fun book will leave you smarter and more skeptical.
Amazon.com Bookshop.orgHow to Work with (Almost) Anyone
By: Michael Bungay Stanier
My absolute favorite guide to getting a relationship off to a good start. MBS makes it simple to approach that initial ‘keystone conversation’ and keep any relationship healthy and vibrant.
Amazon.com Bookshop.orgImmunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization
By: Robert Kegan and Lisa Laskow Lahey
Robert Kegan is an intellectual hero of mine, and his adult stage development theory is foundational to my executive coaching work. Understanding how we grow and develop will help you become a better leader and a more empathetic colleague. More accessible than his academic work, this book also provides a framework for understanding underlying beliefs and motivations that might be holding you back.
Amazon.com Bookshop.orgIn The Plex: How Google Thinks, Works, and Shapes Our Lives
By: Steven Levy
Levy was given unprecedented access to Google, and the result is what I consider to be an accurate depiction of how the company operates. A good overview of how Google product managers work.
Amazon.com Bookshop.orgInspired: How to Create Tech Products Customers Love
By: Marty Cagan
If you could only read one book on product management, this would be it. Marty has had a long and storied product management career, and is the founder of Silicon Valley Product Group.
Amazon.com Bookshop.orgListen Like You Mean It: Reclaiming the Lost Art of True Connection
By: Ximena Vengoechea
Listening is one of the most important product management skills. Learn how to connect to customers, co-workers, and team members with this beautifully illustrated and accessible book.
Amazon.com Bookshop.orgMade to Stick: Why Some Ideas Survive and Others Die
By: Chip Heath and Dan Heath
The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances.
Amazon.com Bookshop.orgBy: Robert Anderson and William Adams
A developmental pathway for growth that includes a stage development model of leadership. In particular, the evolution from Reactive to Creative is particularly important for product leadership effectiveness.
Amazon.com Bookshop.orgBy: Stephen King
Product managers need to be good writers, and this is how you learn from one of the masters of the craft.
Amazon.com Bookshop.orgBy: Al Ries and Jack Trout
The classic marketing book, one of the first to specifically address positioning your product in a consumer’s mind.
Amazon.com Bookshop.orgBy: Richard Banfield, Martin Eriksson and Nate Walkingshaw
From my foreword: “Your guide to navigating product leadership, the one I never had. Within these pages you’ll hear a diversity of opinions from the industry’s most successful and respected product leaders, insights that will help you lead your team and deliver exceptional products.”
Amazon.com Bookshop.orgProduct Management in Practice
By: Matt LeMay
Real-world, practical advice for PMs. Focused on communication, organization, research, and execution.
Amazon.com Bookshop.orgScaling People: Tactics for Management and Company Building
By: Claire Hughes Johnson
Claire has been a senior executive at Google and Stripe. Here she offers up a guide to leadership that is both practical and inspiring. Suitable for leaders of all levels.
Amazon.com Bookshop.orgBy: Jake Knapp
From my former partners in GV Design—how to cut through the crap, identify a problem, and test it in only one week.
Amazon.com Bookshop.orgStrong Product People: A Complete Guide to Developing Great Product Managers
By: Petra Wille
Whether you’re a product leader coaching a team member or still early in your product maangement career, Petra Wille will help you break down the essentials of the job and develop a plan for growth.
Amazon.com Bookshop.orgBy: Doris Kearns Goodwin
Abraham Lincoln surrounded himself with his opponents, gradually turning them into admirers and influential advisors. Lincoln’s approach to leadership offers lessons for anyone looking to tap into the wisdom of others, with or without formal authority.
Amazon.com Bookshop.orgThanks for the Feedback: The Science and Art of Receiving Feedback Well
By: Douglas Stone and Sheila Heen
Product managers must learn to give and receive feedback with candor and kindness, and without withholding. This book, also from the Harvard Negotiation Project, will teach you how.
Amazon.com Bookshop.orgThe 15 Commitments of Conscious Leadership
By: Jim Dethmer, Diana Chapman, and Kaley Warner Klemp
This book dramatically changed me as a leader and as a person. It will help you develop self-awareness and connect deeply with your sense of purpose as a leader. If I could recommend one book to help you develop the human skills behind the Art of Product Management, it would be this one.
Amazon.com Bookshop.orgThe Captain Class: The Hidden Force That Creates the World's Greatest Teams
By: Sam Walker
The founding editor of The Wall Street Journal’s sports section looks at the leadership qualities of the most successful sports leaders in history. And they’re not what you think.
Amazon.com Bookshop.orgBy: Donald Norman
After you read Norman’s book you’ll notice design everywhere, both good and bad. A classic in the field of design.
Amazon.com Bookshop.orgBy: Clayton Christensen
The most important business and product management book of the past fifty years. If you’re a technology PM and you haven’t read Christensen, do so right now.
Amazon.com Bookshop.orgBy: Dan Olsen
Dan’s book is a perfect companion to Lean Startup, with lots of tactical advice and techniques for putting lean methodologies into practice.
Amazon.com Bookshop.orgBy: Frederick Brooks
If you could only read one computer science book, this would be it. Almost fifty years old, it’s as relevant as ever. I promise you’ll nod your head as Brooks skewers mistakes that engineering leaders continue to make to this day.
Amazon.com Bookshop.orgThe Power of a Positive No: Save The Deal Save The Relationship and Still Say No
By: William Ury
One of the hardest things I ever had to learn to do was say no. Saying no gracefully and firmly is one of the most important skills for a product manager to develop. This is the classic guide for learning to do so.
Amazon.com Bookshop.orgThe Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
By: Will Storr
One of the most common requests I receive is for resources to become a better storyteller. In this book, award-winning novelist Will Storr looks at how the brain responds to stories, and how to captivate your audience and connect with their emotions.
Amazon.com Bookshop.orgThinking in Bets: Making Smarter Decisions When You Don't Have All the Facts
By: Annie Duke
A product manager will be called upon to make scores of decisions every day. In none of these cases will you have all of the information you want, and you’ll rarely be 100% confident. Poker champion turned decision researcher Annie Duke will help you learn how to be comfortable with uncertainty.
Amazon.com Bookshop.orgBy: Daniel Kahneman
When does our animal brain make decisions for us before our more analytical brain has a chance to think through the consequences? From Nobel laureate Kahneman, this is one of the most important psychology books ever written.
Amazon.com Bookshop.orgBy: Laszlo Bock
Laszlo and his team at Google reinvented the role of human resources. This book is a terrific overview of what makes Google Google, from culture, to hiring, to making decisions.
Amazon.com Bookshop.orgYes to the Mess: Surprising Leadership Lessons from Jazz
By: Frank Barrett
Jazz is messy, and musicians seem to court disaster night after night. What can product leaders learn from how these artists approach their art? Barrett’s entertaining book formed the backbone for my essay on jazz and product management.
Amazon.com Bookshop.org
These product manager books link to Amazon.com and Bookshop.org through their affiliate programs. I donate all proceeds to charity and also match the donation on a two-for-one basis.
How to Hire a Product Manager: the Classic Essay
The classic essay that defined the product manager role
What is product management? What makes a great product manager, and how do you become one? This is Ken Norton's classic essay on the role of product management that launched thousands of PM careers.
10x Not 10%: Bold Product Strategy and Vision
Product management by orders of magnitude
In this ambitious essay, Ken Norton looks at the history of innovation and challenges product managers and product leaders to think bigger, to aim for 10x, not 10%.
Please Make Yourself Uncomfortable: Jazz and PMs
What product managers can learn from jazz musicians
What can product managers and product leaders learn from jazz, an art form that is all about improvisation, collaboration, and being willing to take risks?
Go deep, move fast, and build multi-decade abstractions
What is Stripe's product culture like? Interview with a Stripe product leader demonstrate an embrace of going deep, moving fast, and maintaining a multi-decade perspective.
It’s Time to Fight for a Dual Product Management Career Path
Companies should embrace multitrack job ladders for product managers who prefer product leadership to people management
Companies should embrace multitrack job ladders for product managers who prefer product leadership to people management. A concrete proposal with sample career track is included.
Ants & Aliens: Long-Term Product Vision & Strategy
Why you need a thirty-year product vision (yes, thirty)
How do you plan for the future and deliver an innovative and compelling product vision that will inspire your team to deliver winning products?
Snow White, storytelling, and a relentless focus on experiences
What is Airbnb's product culture like? Interviews with Airbnb PMs demonstrate an embrace of Snow White, storytelling, and a relentless focus on experiences.
Executive Coaching for Product Leaders with Ken Norton
Get a product-minded executive coach in your corner to unlock your full capacities as a leader
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